tag:blogger.com,1999:blog-8493093809804388250.post6284552812214999270..comments2024-03-26T05:11:59.608+00:00Comments on Musings of an elusive beer geek: Breweries and Social Media - Twittertabamatuhttp://www.blogger.com/profile/17469158622971717889noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8493093809804388250.post-85122435262358739532012-01-07T17:48:38.488+00:002012-01-07T17:48:38.488+00:00@beersay: Thanks for the feedback. This post had a...@beersay: Thanks for the feedback. This post had a lot of response and views were certainly mixed as to what people preferred. I agree that that role social media can potentially play is massive and some breweries (Magic Rock for one) attribute much of their success and market reach to it.<br /><br />@Gareth: I think there's a balance to be struck somewhere between over retweeting praise and ensuring that you acknowledge praise received - even an @reply saying 'thanks' would ensure the consumer feels engaged. Given the response this post had I might look into it more.<br /><br />@thebeermonkey: Many thanks, Kenny. It's interesting to see the diversity in approaches.<br /><br />@Monsieur: Yes, others have pointed that out. It seems they're obliged to post at a certain rate too, so perhaps that explains why some of what they send out is a bit inane. They do get good engagement on Facebook however.tabamatuhttps://www.blogger.com/profile/17469158622971717889noreply@blogger.comtag:blogger.com,1999:blog-8493093809804388250.post-20240877879051663462012-01-07T17:20:37.294+00:002012-01-07T17:20:37.294+00:00I think the Thornbridge accounts aren't actual...I think the Thornbridge accounts aren't actually run by the brewery but by a social media firm.Matthew Clarkhttps://www.blogger.com/profile/18297729524248829539noreply@blogger.comtag:blogger.com,1999:blog-8493093809804388250.post-37136761812243862902012-01-07T11:15:08.757+00:002012-01-07T11:15:08.757+00:00A great bit of research, Andy.A great bit of research, Andy.thebeermonkeyhttps://www.blogger.com/profile/08304019571011294245noreply@blogger.comtag:blogger.com,1999:blog-8493093809804388250.post-81456294763155909062012-01-07T10:21:03.012+00:002012-01-07T10:21:03.012+00:00This is interesting stuff. I recently stopped foll...This is interesting stuff. I recently stopped following Magic Rock due to what I perceived as a constant stream of 'praise re-tweeting' without them really saying much. I have similarly un-followed places/people that seem to use Twitter entirely as a one-way advertising medium - as Phil said, I might as well try and talk to a poster.<br />It strikes me, purely from a customer perspective, that without the right kind of interaction balance you might as well not bother with Twitter, stick to conventional web stuff. <br />Not that I'm expecting you to do the work - this is really good as is - but it would be cool to see results if it were rolled out to a larger cross-section.Garethhttps://www.blogger.com/profile/17859486540598651799noreply@blogger.comtag:blogger.com,1999:blog-8493093809804388250.post-67535357154043776072012-01-07T09:26:00.990+00:002012-01-07T09:26:00.990+00:00Very interesting & very clever post. I follow ...Very interesting & very clever post. I follow all three & backing the stats up from memory I've only ever had a response, retweet or any real interaction from Magic Rock. Thornbridge tends to be a hello, good morning, what are you drinking today etc. <br />Social media plays a massive part in the current climate & should be up there or over and above any other form of advertising in a brewerys sales strategy, you can't talk to a poster, well you can but.....Anonymousnoreply@blogger.com